zildjian

Buying cymbals is an intimate experience—and one not easily replicated online. So we created a globally scalable content and eCommerce platform that lets drummers explore, experiment with, and find their sound at home. Musicians can also browse and buy Vic Firth and Balter products with a shared shopping cart.

I was involved in everything from the pitch deck to initial site copy to an In a Gadda Da Vida drum solo-sized voice and tone guide.