Exelon
Deliverables
- Brand Concept
- Site Copy
- Content Strategy
About
Exelon turned to Isobar to create a new microsite that would bring its philosophy of Innovation, Incubate, Invest to life. While Exelon already had an established brand voice, which Isobar developed some years ago, we were to outline a more distinct and personable voice for the new site.
After conducting a content audit, I developed a playbook to guide the creation of content for the new microsite. I cherry-picked relevant content and created new articles where necessary. All copy was either revised or newly written, with the new brand voice applied to everything from headlines to CTAs.
innovation homepage
incubate landing
invest landing
inspire landing
content playbook
