air national guard

Pitched and won the Air National Guard account. To help ramp up recruiting efforts, we created a responsive website that parachuted potential recruits into the middle of engaging, inspiring, and thrilling missions. We also made content local and immediately actionable.

I concepted, researched, and wrote four experiential stories that bring to life the breadth of ANG services from Homeland Defense to Intelligence, Surveillance & Reconnaissance to Airborne Firefighting. I also established the content strategy and copy direction for the rest of the site, while providing initial copy.

Missions Experience • Website